Go Figure is a leading Canadian designer and manufacturer of
active fitness wear for
women size 10+.
Go Figure also offers Health & Lifestyle Counselling.
Go Figure, since 2002, has met the needs of average and plus size women looking
a more healthy and active lifestyle, by providing attractive comfortable active wear.
Go Figure was started by Kim Ellis-Durity, (then a certified fitness instructor of 5’10”
and a size 14), due to her frustration of trying to find attractive and comfortable fitness
wear, even from well-known brands, to support her active lifestyle.
Knowing she wasn’t alone she combined her business background with solid market
research to create a line of clothing to meet the needs of this under-represented group.
“Building a Body of Confidence”.
Go Figure focuses on choices that encourage people to participate or try something new.
All content © Go Figure Active Wear Inc. 2015